Ogilvy_key

Healthcare

Pharmaceutical companies face increasingly challenging difficulties in promoting their products in a fast-growing competitive environment and tightening of the regulatory policies. Moreover, consumers enjoy greater access to information and, consequently, show scepticism towards medicines and their safety to health.

The global practice of Ogilvy PR has many years of experience in working with pharmaceutical companies, medical representatives, experts and government authorities. During the past decade only the Agency received numerous distinguished professional awards for informational and educational campaigns in the areas of oncology, cardiovascular diseases and women’s health. To date, our international network represents the interests of TOP-10 pharmaceutical companies of the world.

With the necessary cross-country support and understanding of the local market in pharmaceuticals and biotechnology, OTC drugs, medical equipment and community initiatives, we specialize in:

- Strengthening the reputation of the company's brand and its products;

- Brand development and management throughout its life cycle;

- Development and implementation of campaigns to change consumer behaviour;

- Creation of newsbreaks and follow-up realization of information / education campaigns based on scientific research / developments and /or regulatory initiatives;

- Establishing and expanding relations with the public sector and community organizations. 

 

We offer solutions to the goals set in the following areas:

- 360 Degree Brand Stewardship®;

- Marketing communications to promote pharmaceuticals and medical equipment;

- Product launch;

- Media relations (international, national, regional and specialized);

- Advocacy campaigns for promoting the company’s stand among the public opinion shapers;

- Supporting Client's stand in developing health initiatives and lobbying its opinion among government and public organizations.

Consumer Marketing

Consumer Marketing

Healthcare

technology practice

Public Affairs